Harness the Power of Story
Create a Better Way to Talk About What You Do
Live One-Liner Workshop:
Does your company have a clear way of describing what you do or do you often resort to jargon or lengthy descriptions that leave potential customers scratching their heads?
When your business is your passion, it can be hard to condense what you do into a few sentences.
Create captivating one-liners for any audience.
Imagine having an elevator pitch that captivates your audience, leaving them eager to learn more about your business. This is a one-liner: A concise story that communicates what you do in a clear way and shows the transformation your business can bring to their lives.
The 90-minute workshop to connect.
This workshop equips you with a simple three part framework to create a one-liner that will have listeners wanting to learn more about what you do.
Transform your elevator pitch today.
Friday, December 19th, 2025
12:30 PM – 2:00 PM EST
Personally trained by StoryBrand founder, Donald Miller
If you’re anything like the hundreds of business owners I’ve worked with over the past 10 years, you feel like you’re stumbling over your words when people ask, “What do you do?”
You either answer with your job title, or launch into a lengthy, jargon-filled explanation that gets blank stares in return.
Having a concise message will change the game. A short, clear answer that articulates the product you sell, the problem you solve and the results you get for customers engages every audience.
The one-liner you write in this workshop will get people asking more and leaning in. Plus, gives you a repeatable message to share online, in person and anywhere else you talk about your business.
Get the personalized attention you deserve from an expert guide with a decade of experience.
Stop guessing. Get a plan that actually works.
Stop trying idea after idea, hoping something works. Get a custom marketing plan to make more money.
Quickly uncover the gaps in your marketing funnel:
This plan works. Spend 10 minutes taking the StoryBrand Marketing Report. Transform your marketing from a spend into a money-making investment.
Fix your marketing and stop wasting money.