Transform Your Business With the How to Grow a Business Checklist, Part 2.

The Step-by-Step Plan to Increase Profit: Part 2. Marketing

Marketing is an essential part of every business. But too many businesses waste millions of dollars on marketing that doesn’t work. Not because the ads look bad, or are poorly done, because they skip the critical first step before spending money on marketing. They fail to create a message that connects with customers. One that will cut through the noise and cause people to stop and listen. Transform your business with the How to Grow a Business Checklist, Part 2.

6 Critical Areas of Business Work Together

Business works like a machine. A money making machine.

Every business has 6 critical parts:

• Cockpit / Leadership
• Right Engine / Marketing
• Left Engine / Sales
• Wings / Products/Services
• Body / Overhead
• Fuel Tanks / Cash Flow

When the 6 major areas work together properly, it produces revenue and profit.

Right Engine / Marketing

Clarify your message.

Most businesses are so eager to get their products and services into the hands of customers, they skip one critical step. Instead, they break out a credit card and start spending money on ads and marketing campaigns. Most of those dollars are wasted.

Marketing is the fastest way to bring cash into a company. But failing to have a CLEAR Message prior to implementing your marketing means most of your message will miss the target. The result is just great looking ads that don’t convert. Businesses that take the time to create a BrandScript and create the only 7 messages needed to connect with customers before spending marketing dollars will get much larger returns.

Customers will understand how they will achieve the life they want. They’ll see how all 3 levels of their problems (internal, external & philosophical) are solved. (Join the group to understand why that’s important.)

When companies learn to position the customer as the hero and the business as the trusted guide that gives them a path to success customers engage. Sales and profits increase.

The power of creating a CLEAR Message before spending money on marketing is huge. Every dollar spent on marketing brings greater returns and customers become your unpaid sales force.

But what if you haven’t spent the time to clarify your message and your business is growing anyway? Great news. You have even greater potential to harness the power of getting CLEAR.

If you are already having success, once you put the StoryBrand framework in place your results will skyrocket. Providing the clear path to what your customers want and solving all 3 levels of problems with a clear call to action that helps your customer achieve success and avoid failure will transform your business into a profit-generating machine.

Create a Marketing Made Simple Sales Funnel

Imagine having more engaged customers. Increasing sales and profits.

After you take time getting CLEAR about your messaging, executing the Marketing Made Simple Sales Funnel is the fastest way to start adding sales and profit to your business.

Every piece of marketing is going to connect with customers and get results, but having a system in place will let you build relationships with existing and potential customers. This 5 part framework works every time it’s put in place.

It starts with a simple one-liner. When you learn to answer the question “what do you do?” in a way that engages audiences it will increase sales.

Then making a few simple changes to your website using a simple wireframe will transform it from an expense to a cash register. You will see steady increases in traffic and transactions.

The third step is creating a lead generator. A free valuable resource customers will exchange their email for will be an easy predictor of future revenue.

Next is an email nurture campaign. This ongoing relationship building tool keeps you and your customers connected for the long term. It gives you direct access to them and continues to develop your identity as the guide for customers. Plus it builds your authority as the expert.

The fifth and final part of the Marketing Made Simple Sales Funnel is the sales email campaign. These emails are specifically designed to close sales for a particular product or service. Taking the time to create a clear message before writing sales emails means conversions will be higher.

The Checklist to Grow Your Business

You can transform your business with the How To Grow a Business Checklist. It’s a great starting point to see where your profit machine is performing and where to focus to get better results. Schedule a free 30 minute consult to walk through it and get a step-by-step plan to get all 6 critical areas working together in your business.

New 8 week CLEAR Message groups are forming. Create clarity in your business now to increase sales and profit. Register now.