3 Simple Steps to Generate Interest in Your Business

The framework to answer the question “What do you do?”

Everyone is asked that question everyday. Sadly, most people don’t have an answer that makes people want to learn more. Will changing the way you answer the question “what do you do” make you more money? Get the 3 simple steps to generate interest in your business.

Simply put, you need a better answer to one question everyone gets.  “What do you do?”

Until now you have probably said something like:  “I am a….” or “It’s complicated…” or “It’s boring…”

A great one-liner answers the question in a completely new way.  It turns the focus from you to the problem you solve. And it shows how you make life better for customers. 

Plus, you can use the simple formula for any communication.

PSA: Problem – Solution – life After  

The PSA framework cuts through the noise and makes customers pay attention.

But it’s not just a great way to answer one question. The PSA framework connects with any audience. When you start with the problem people stop and listen.

The human brain is hardwired to survive. When you present a problem someone may occur (even if they don’t currently have it) they store the information in case it comes up later. And when you are CLEAR about the problem you solve people remember you.

Step 1 to generate interest in your business: State the problem.

Start with the problem. Then position your product or service as the solution.

A common mistake is getting into the weeds of your product. The customer only needs to know you solve the problem. Why? Because customers don’t care about your product or service. (Sorry to break it to you.) They only care that the problem goes away.

Step 2 : Position your product or service as the solution to the problem.

Finally, finish by painting a picture of life after the problem is solved. Every great movie ends with happily ever after. Customers want the same thing.

Step 3: Describe their life after using your solution.

No matter how many products you have or problems you solve, the same formula works to generate interest. When you start with the problem people stop and listen.

Use 3 simple steps to generate interest in your business so customers come to you and you never chase a sale again.

Do you generate interest in your business?

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