A Simple Way To Grow Your Email List
And one thing to stop doing today
Spam sucks. The last thing anyone wants is more useless emails in their inbox. And everyone knows if they fill out that box for a coupon or newsletter it’s going to be followed by a never-ending flood of emails. There is a simple way to grow your email list.
Number one on the list of 3 Simple Steps to Grow ANY Business is get email addresses.
Most companies don’t bother to get email addresses. And many don’t think it’s important or applicable to their business. They assume current customers will keep coming back and new ones will magically find them. Or they spend an enormous amount of time, money and energy on trying to find and engage new ones.
Growing your email list will grow your business. ANY business. And before you ask “Does it work for…” the answer is “YES!”
An email list will work for product based, service based, brick and mortar retail, online, software, intellectual property, non-profits, and any other type of business or organization.
No One Wants Another Newsletter
If you have a current opt-in for a newsletter and it’s converting big time, you are a unicorn. Keep it up. For the rest of us, stop asking people to sign up for homework. Customers are busy and a newsletter requires too much effort.
How do you get people to want to give you their email?
Coupons and discounts are tried and true, but cut into profit for the business and have multiple friction points for customers. The best way to get email addresses is to give something of value to your customers (or potential customers). The key here is to give something VALUABLE.
Keep reading to see how.
You might think this is still too much. After all, customers can already get the answers they need online. Between the free videos and content on social media, you have already given great information.
Do Social Media Posts Count?
Without email addresses you have no direct form to communicate with all your customers. Social media only makes you think people see your posts. If you are lucky, 7-12% of your audience will see any of your posts. This leads to one of the biggest problems with communication. The illusion that it has happened.
A quick example of this is my old gym (notice the past tense). More than once, several people showed up for a scheduled class only to find it had been cancelled. The owner’s response was that he had put it on Facebook. He thought he communicated, but it did not reach his audience. (Even worse, part of joining the gym included providing email addresses.) It was aggravating. Not as much as showing up after my membership expired without notification, but that’s a story for another time.
If you don’t have an email list you are losing money. You waste time and money trying to find new customers. Your current customers are ignored. Even with great social media campaigns, and paid media, without an active email list you leave money on the table.
How To Grow Your Email List
Getting email addresses doesn’t have to be hard.
With a simple tool, people will be happy to give you their email address. Within the Marketing Made Simple 5 part sales funnel, two main components are collecting emails and sending regular emails.
Thousands of companies have made millions of dollars using email marketing. And chances are you already have the ability to collect emails.
Creating a simple lead generator doesn’t have to be complicated. Think back to the last few interactions with new or potential customers. If you have answered the same question 3 times, that is a perfect idea for a resource.
Taking time to create a simple article, or video or checklist to the most common questions provides value that you already give anyway. Giving it out freely you are already establishing your expertise. Not only do you have the information, but you predicted the customer’s need for it. Generous and psychic.
Customers will remember that!
A great lead generator does more than just provide value and establish you as the expert. It will qualify your audience so you don’t chase people who aren’t your customers. Plus it builds reciprocity. When you are generous people will want to do business with you because they already trust you.
Start Getting Qualified Leads Today
Here are a few ideas of things you can create that people will gladly give you their email address for:
- Checklists
- Webinars
- Worksheets
- Free sample/demo
- How-to guide
- Pitfall list (How to avoid them)
And many more. Don’t get bogged down making it too complicated.
The plan to start collecting email address:
- Listen to customers questions
- Create a valuable resource customers want
- Collect email addresses to grow your business
Start collecting email addresses today. When you create a simple lead generator people will gladly give you their email address.
With a growing email list you can communicate directly with your customers. You continue to provide value and build a relationship so there is a smooth on ramp for new customers.
Growing your email list is the first of 3 simple steps to grow any business.
Start growing your email list today by creating a valuable resource that answers your customers questions. Providing helpful information establishes you as the expert and authority, plus builds a sense of reciprocity.
What will you create to get start collecting email addresses?
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