Motivate Your Employees with a Powerful Mission Statement

Unify and Inspire to Increase Profit

Is your team unified? Can everyone recite the mission statement? Without a clear and compelling mission statement, you will not compel people to go on a mission at all. They will not stay focused and will forget why their job is critical to success. This kills morale and productivity while increasing turnover and frustration. Your company will bleed profit if you don’t motivate your employees with a powerful mission statement.

The problem is most mission statements suck. They were written by lawyers in language no one understands. Then crammed on page 8 of an employee handbook no one reads. This simple framework focuses everyone on what matters. It reminds them why their job is important.

Create a mission statement to inspire your team. Repeat it every day.

The 3 Part Framework

Grab a pen. Write three things.

1. The BIG company Goal

2. A specific timeline to complete

3. Why it’s important

These are the 3 building blocks to create a motivating mission statement.

BIG Goal: Setting a big goal determines the direction of the company. The goal should feel just out of reach, but compelling enough to want to achieve. Design the safest cars on the road. Deliver thousands of flower arrangements.

Specific time: Deadlines are critical. One day never gets here, but Tuesday does. Without a specific timeframe there’s no urgency. The need to make progress stalls. Set a limit to keep moving towards the target. Make it measurable. …by 2025. …every year. …each day.

Why it’s important: There has to be a reason. Without stakes there’s no motivation to act. Designing the safest cars on the road is only important with the understanding that too many people die in car wrecks. Delivering thousands of flowers is meaningless without recognizing people will live without the joy of knowing someone cares.

This framework inspired a nation to do incredible things. Imagine what your team can achieve.

We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills…

President John F. Kennedy Sept. 12. 1962

A CLEAR vision and memorable mission statement increases productivity, reduces turnover and takes your company to new heights.

Create a Powerful Mission Statement

To create the team unifying, productivity boosting, profit-generating mission statement simply assemble the pieces like this.

We will (accomplish this big goal) by (this specific timeframe) because (why it is important).

Happy Flowers will deliver thousands of flower arrangements each month because everyone deserves to know they are loved.

Crash Test Cars will design the safest cars on the road by 2025 because no mother should have to bury a child after a car wreck.

CLEAR Message will help hundreds of Myrtle Beach businesses master 6 critical areas every year because growing a business should not be a mystery.

This simple framework for a mission statement will drive your business. Unify your team and keep everyone focused. Motivate your employees with a powerful mission statement.

Get the step-by-step plan to unify your team and motivate employees at mission.myclearmessage.com.

If your team isn’t CLEAR about what they need to do and why it matters, they are not going to be efficient. A powerful mission statement increases productivity and reduces turnover.

Write the 5 statements, including a powerful Mission Statement, to transform your business into a profit-generating machine. Join the 8 week Business Leadership Group.